With a strong focus on pet health and well-being, today's pet parents seek more than just a run-of-the-mill treat for their beloved fur family.
Functional treats provide pet owners with a convenient way to address specific health needs in their pets while still offering a tasty and enjoyable treat experience.
What Are Functional Treats?
Additionally, functional treats refer to a category of pet treats that are specifically formulated to provide additional health benefits beyond basic nutrition. Unlike most commercial treats, which are primarily given for enjoyment and as rewards, functional treats are high-quality ingredients designed to serve a purpose and address specific health concerns or support aspects of a pet's well-being.
The term "functional" in this context indicates that these treats have a function or a specific role beyond being a simple snack. Moreover, functional treats for dogs and cats can contain a variety of beneficial ingredients, such as vitamins, minerals, herbs, antioxidants, probiotics, and other bioactive compounds that promote various health benefits for pets.
PetWell’s functional treats are freeze dried proteins with the addition of our all-natural supplements that work to provide benefits in the following areas;
MOBILITY + BEEF Functional Treats
The perfect functional treat to support your pet's joint health naturally! Freeze-dried beef, infused with PetWell’s MOBILITY is packed with beneficial nutrients like glucosamine, chondroitin, antioxidants, and omega-3 fatty acids, this treat provides a powerful dose of anti-inflammatory goodness.
DIGEST + KANGAROO Functional Treats
The ultimate functional treat crafted to support your cat or dog’s digestive health! Freeze-dried kangaroo, infused with PetWell’s DIGEST, makes this treat a powerhouse of gut-friendly benefits. Furthermore, with a multi-strain live probiotic blend as well as other all-natural ingredients, it aids in easing IBD, protects the gastrointestinal lining, and ultimately promotes optimal gut health for cats and dogs.
THRIVE + DUCK Functional Treats
The ultimate functional treat formulated to give your cats and dogs an immune-boosting charge! Freeze-dried duck necks and chicken are infused with PetWell’s THRIVE with a powerful blend of super greens and naturally occurring glucosamine and chondroitin for joints. Additionally, it is packed with anti-inflammatory properties for overall well-being.
CALM + LAMB Functional Treats
CALM + LAMB is a calming functional treat designed to naturally aid your pet’s anxiety! With a tasty blend of lamb hearts and tripe, this treat is infused with our CALM supplement, enriched with relaxing and immune-boosting ingredients. Packed with naturally occurring L-tryptophan and L-theanine, renowned for their calming properties.
It's essential to choose functional treats that are appropriate for your pet's individual health requirements.
Single ingredient freeze-dried treats are also classified as functional treats. These treats offer a high nutrient value to your pet because they contain only one main ingredient, which is a high-quality, nutritious protein source.
Furthermore, functional treats, as mentioned earlier, are designed to provide additional health benefits beyond basic nutrition. Single-ingredient freeze-dried treats fit this definition because they offer concentrated nutrients without any additional fillers or artificial ingredients.
Why is there a Growing Demand for Functional Treats for Dogs and Cats?
The landscape of pet nutrition is evolving, putting greater emphasis on natural, nutritious ingredients that work in harmony with a dog's and cat’s physiology.
There has been a growing interest in functional treats for dogs and cats due to several factors:
Focus on Pet Health and Wellness
Pet owners are increasingly prioritising their dog's health and well-being. They want to provide their fur family with treats that offer more than just a tasty snack. Functional treats are formulated with specific health benefits in mind, addressing various health issues in pets.
Humanisation of Pets
Many pet owners view their dogs and cats as members of the family. Just as they seek out functional foods and supplements for their own health, they also look for similar options for their pets. Functional treats align with this trend, offering targeted solutions to support their pet's health needs.
Convenience
Functional treats provide an easy and convenient way to incorporate additional nutrients and health-promoting ingredients into a dog's diet without the need for separate supplements or medications.
Enhanced Nutrition
Many functional treats are fortified with vitamins, minerals, and other beneficial nutrients that can complement a dog's regular diet and contribute to overall nutritional balance.
It's essential to choose functional treats that are appropriate for your dog's individual needs, age, and health condition.
Increasing Awareness of Pet Nutrition
Pet owners are becoming more educated about the importance of proper nutrition for their dogs and cats. They are looking for treats that complement their pet's regular diet and provide additional health benefits.
Rise in Pet Health Concerns
As pets face health issues like obesity, joint problems, and dental problems, pet owners are seeking solutions to address and prevent these concerns. Functional treats offer a convenient way to support their pet's overall health and wellness.
Customisation for Individual Needs
Functional treats can be tailored to suit dogs of different ages, sizes, and health conditions. This level of customisation allows pet owners to choose treats that are best suited for their pet's unique requirements.
As the demand for functional treats continues to soar, the pet industry is being challenged to raise the bar on product quality, transparency, and efficacy. The future of pet treats lies in harnessing the power of nature's goodness, transforming the way we care for our four-legged companions, and nurturing a new generation of happier, healthier, and more fulfilled pets.
In Summary
The growing interest in functional treats for dogs is driven by a desire to provide the best care and support for pets, promoting their overall health and quality of life. However, as with any pet product, it's essential to choose treats that are appropriate for your dog's specific health needs. And always read the ingredient labels on treats to ensure they are safe and suitable for your pet.
Disclaimer: The entire contents of this email and website are not to be taken as medical advice. The team at PetWell encourages you to make your own pet healthcare decisions based on your research. And in partnership with a qualified pet healthcare professional.
